Event reference

All 18 Listings API webhook events, grouped by resource, with the exact fields and an example payload for each.

Eighteen events, grouped by the REST resource they relate to. Every event on this page is delivered to your single webhooks URL — there is no per-event subscription, so branch on event and ignore what you don't need.

All of them use the standard envelope except listing.submission, which is called out below. Optional fields inside data are omitted when empty rather than sent as null.

Index

Event	Resource	Fires when
`listing.submission`	Listings	A citation submission to a directory site resolves
`profile.created`	Locations	A location is created
`profile.updated`	Locations	A location is edited
`profile.deleted`	Locations	A location is archived
`connection.location_connected`	Connected Accounts	A Google or Facebook listing is linked
`connection.location_disconnected`	Connected Accounts	A listing is unlinked
`connection.reauth_required`	Connected Accounts	Credentials were invalidated
`connection.listing_inaccessible`	Connected Accounts	Access to a listing was lost
`connection.google_verification_verified`	Connected Accounts	Google verification succeeded
`connection.google_verification_failed`	Connected Accounts	Google verification failed
`interaction.review`	Reviews	A review arrives or changes
`interaction.response`	Reviews	A response is posted or changes
`local_post.created`	Posts	A post is created
`local_post.published`	Posts	A post goes live on Google
`local_post.rejected`	Posts	Google rejected a post
`local_post.deleted`	Posts	A post is deleted
`review_analytics.daily_snapshot`	Analytics	The daily review roll-up runs
`review_analytics.weekly_snapshot`	Analytics	The weekly review roll-up runs

Listings

Pairs with the Listings endpoints — in particular GET /locations/{locationId}/listings-premium, which returns the per-citation syncStatus and listingUrl this event announces.

listing.submission

Trigger: a citation submission for one location on one directory site reaches a terminal state.

Top level:

Field	Type	Description
`event`	string	Always `listing.submission`.
`data`	object	See below.
`status`	string	`success`, `incomplete`, or `canceled`.
`live_link`	string	The live listing URL. Only on `success`, and only when one is known.
`error_message`	string	Why the submission could not complete. Only on `incomplete`.

Inside data:

Field	Type	Description
`business_id`	integer	The location's numeric id.
`v4_business_id`	string	Base64 of `Location:<id>` — the global ID form.
`location_id`	string	The same base64 global ID, not a numeric string.
`site.id`	integer	The directory site's id.
`site.name`	string	The directory site's name, e.g. `Yelp`.
`site.url`	string	The directory site's home URL.

{
  "event": "listing.submission",
  "data": {
    "business_id": 279381,
    "v4_business_id": "TG9jYXRpb246Mjc5Mzgx",
    "location_id": "TG9jYXRpb246Mjc5Mzgx",
    "site": {
      "id": 42,
      "name": "Yelp",
      "url": "https://www.yelp.com"
    }
  },
  "status": "success",
  "live_link": "https://www.yelp.com/biz/acme-dental-downtown"
}

Locations

Location lifecycle, 1:1 with createLocation, updateLocation and archiveLocations. Location-scoped: location_id is always a numeric string.

profile.created

Trigger: a new location is created.

`data` field	Type	Description
`source`	string	Who created it: `user`, `api`, or `bulk_edit`.

{
  "event": "profile.created",
  "timestamp": "2026-08-25T10:04:00Z",
  "account_id": 11073,
  "location_id": "901234",
  "data": { "source": "api" }
}

profile.updated

Trigger: an existing location's details are edited.

Debounced to one delivery per location per 60 seconds, on the leading edge. Edits inside the window are collapsed, not delayed — they never arrive. Treat changed_fields as a hint about the edit that opened the window, not as a complete diff, and read the location back if you need current state.

`data` field	Type	Description
`source`	string	`user`, `api`, or `bulk_edit`.
`changed_fields`	array of string	Location field names that changed, e.g. `name`, `phone`, `address1`. Omitted when empty.

{
  "event": "profile.updated",
  "timestamp": "2026-08-25T10:06:12Z",
  "account_id": 11073,
  "location_id": "901234",
  "data": {
    "source": "user",
    "changed_fields": ["name", "phone"]
  }
}

profile.deleted

Trigger: a location is archived. This is a soft delete — there is no hard delete, and an archive can be cancelled with cancelArchiveLocations, which does not emit an event.

`data` field	Type	Description
`source`	string	`user`, `api`, or `bulk_edit`.

{
  "event": "profile.deleted",
  "timestamp": "2026-08-25T10:20:44Z",
  "account_id": 11073,
  "location_id": "901234",
  "data": { "source": "user" }
}

Connected accounts

Google and Facebook connection lifecycle and health, alongside the Connected Accounts endpoints. Location-scoped. platform is always google or facebook; other providers do not emit these events.

connected_account_id is always present as a key, but is null on the two Google verification events.

connection.location_connected

Trigger: a Google or Facebook listing is linked to a location.

`data` field	Type	Description
`platform`	string	`google` or `facebook`.
`connected_account_id`	string	The connected account that was linked.

{
  "event": "connection.location_connected",
  "timestamp": "2026-08-25T14:32:10Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "platform": "google",
    "connected_account_id": "ba03bc4b-9f8c-4d3b-8e93-9628034c63cc"
  }
}

connection.location_disconnected

Trigger: a Google or Facebook listing is unlinked from a location.

`data` field	Type	Description
`platform`	string	`google` or `facebook`.
`connected_account_id`	string	The connected account that was unlinked.

{
  "event": "connection.location_disconnected",
  "timestamp": "2026-08-25T14:35:02Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "platform": "google",
    "connected_account_id": "ba03bc4b-9f8c-4d3b-8e93-9628034c63cc"
  }
}

connection.reauth_required

Trigger: the connected account's credentials were invalidated. Nothing will sync for this connection until someone re-authorizes it.

`data` field	Type	Description
`platform`	string	`google` or `facebook`.
`connected_account_id`	string	The connected account needing re-auth.
`reason`	string	Human-readable description. Omitted when the source provides none.

{
  "event": "connection.reauth_required",
  "timestamp": "2026-08-25T14:40:18Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "platform": "google",
    "connected_account_id": "ba03bc4b-9f8c-4d3b-8e93-9628034c63cc",
    "reason": "Google credentials are invalid. Please reconnect."
  }
}

connection.listing_inaccessible

Trigger: the connected account can no longer reach the location's listing. Distinct from reauth_required: the credentials may still be perfectly valid, but access to that particular listing was removed.

`data` field	Type	Description
`platform`	string	`google` or `facebook`.
`connected_account_id`	string	The connected account that lost access.
`reason`	string	Human-readable description. Omitted when the source provides none.

{
  "event": "connection.listing_inaccessible",
  "timestamp": "2026-08-25T14:42:55Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "platform": "facebook",
    "connected_account_id": "cf12de77-2211-4a09-b7c1-0a6f3b2e91aa",
    "reason": "No longer has access to this listing."
  }
}

connection.google_verification_verified

Trigger: a location's Google Business Profile passes verification.

`data` field	Type	Description
`platform`	string	Always `google`.
`connected_account_id`	null	Always `null` on verification events.

{
  "event": "connection.google_verification_verified",
  "timestamp": "2026-08-25T14:50:00Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "platform": "google",
    "connected_account_id": null
  }
}

connection.google_verification_failed

Trigger: a Google Business Profile verification reaches a terminal failure. Also observe-only.

Only terminal states emit. In-progress states — under review, pending verification, not yet verified, not connected — produce no event at all, so absence of an event is not a signal.

`data` field	Type	Description
`platform`	string	Always `google`.
`connected_account_id`	null	Always `null` on verification events.
`failure_type`	string	`rejected` for a suspended or duplicate profile; `transient` when Google could not be read. Retry-worthy only for `transient`.
`reason`	string	Human-readable description. Omitted when the source provides none.

{
  "event": "connection.google_verification_failed",
  "timestamp": "2026-08-25T14:52:31Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "platform": "google",
    "connected_account_id": null,
    "failure_type": "rejected",
    "reason": "This profile is suspended."
  }
}

Reviews

Reviews and responses, alongside the Reviews endpoints including respond, edit response and archive response.

Reviews in the Social category are filtered out and never delivered.

interaction.review

Trigger: a review is ingested or changes.

`data.interaction` field	Type	Description
`id`	string	Interaction UUID. Use this to de-duplicate.
`type`	string	`Review`.
`content`	string	The review body. May be `null`.
`rating`	number	Star rating. May be `null` for sources that don't have one.
`title`	string	Review title, where the source has one.
`author_name`	string	Reviewer's display name.
`author_avatar`	string	Reviewer's avatar URL.
`date`	string	ISO-8601 date the review was posted at the source.
`source`	string	Where it came from, e.g. `google.com`, `facebook.com`.
`permalink`	string	Link to the review at the source.
`category`	string	Interaction category. `Social` is filtered out before delivery.
`interaction_status`	string	Workflow status of the interaction.
`parent_id`	string	Always `null` for a review.
`interaction_request_id`	string	The request this interaction belongs to. May be `null`.

{
  "event": "interaction.review",
  "timestamp": "2026-08-25T09:12:44Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "interaction": {
      "id": "6f8a1d20-3e11-4a55-9f7d-2b0c9e5a4471",
      "type": "Review",
      "content": "Friendly staff and no waiting.",
      "rating": 5,
      "title": null,
      "author_name": "Dana R.",
      "author_avatar": "https://lh3.googleusercontent.com/a/example",
      "date": "2026-08-25T08:58:02Z",
      "source": "google.com",
      "permalink": "https://maps.google.com/example-review",
      "category": "Review",
      "interaction_status": "unread",
      "parent_id": null,
      "interaction_request_id": "3c1e9b74-88a2-4d0e-9c31-77a1f0be5d92"
    }
  }
}

interaction.response

Trigger: a response to a review is posted, edited, or archived. The same shape as interaction.review, with two differences: type is Response, and parent_id points at the review being responded to.

`data.interaction` field	Type	Description
`type`	string	`Response`.
`parent_id`	string	UUID of the review this responds to.
`content`	string	The response text.
`rating`	number	Always `null` on a response.

All the other fields listed under interaction.review are present with the same meaning.

{
  "event": "interaction.response",
  "timestamp": "2026-08-25T09:30:07Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "interaction": {
      "id": "b2d7c095-5f43-4e21-8a10-6d9c3f77e208",
      "type": "Response",
      "content": "Thanks Dana — see you next time!",
      "rating": null,
      "author_name": "Acme Dental Downtown",
      "date": "2026-08-25T09:29:55Z",
      "source": "google.com",
      "permalink": "https://maps.google.com/example-review",
      "category": "Review",
      "interaction_status": "responded",
      "parent_id": "6f8a1d20-3e11-4a55-9f7d-2b0c9e5a4471",
      "interaction_request_id": "3c1e9b74-88a2-4d0e-9c31-77a1f0be5d92"
    }
  }
}

Posts

Google Business Profile local posts, alongside the Posts endpoints. Location-scoped, location_id is a numeric string.

The four events share one data shape; the optional fields differ. All optional fields are omitted when empty.

`data` field	Type	Description
`post_id`	integer	The post this item belongs to — the id you get back from the create endpoints.
`post_item_id`	integer	The per-location item. A post to 20 locations produces 20 items, and events are per item.
`post_type`	string	`STANDARD`, `EVENT`, or `OFFER`.
`post_external_id`	string	Google's own resource name for the post. Absent until Google accepts it.
`published_url`	string	A browsable URL. Usually absent — Google does not reliably return one; use `post_external_id` to correlate.
`rejection_reason`	string	Only on `local_post.rejected`.

local_post.created

Trigger: a post item is created and queued for submission to Google. It is not live yet.

{
  "event": "local_post.created",
  "timestamp": "2026-08-25T11:02:00Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "post_id": 88421,
    "post_item_id": 5512309,
    "post_type": "STANDARD"
  }
}

local_post.published

Trigger: Google accepted the post and it is live.

{
  "event": "local_post.published",
  "timestamp": "2026-08-25T11:06:41Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "post_id": 88421,
    "post_item_id": 5512309,
    "post_type": "STANDARD",
    "post_external_id": "accounts/123/locations/456/localPosts/789"
  }
}

local_post.rejected

Trigger: Google rejected the post, or submitting it failed.

{
  "event": "local_post.rejected",
  "timestamp": "2026-08-25T11:07:15Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "post_id": 88421,
    "post_item_id": 5512310,
    "post_type": "OFFER",
    "rejection_reason": "Rejected"
  }
}

local_post.deleted

Trigger: the post item is deleted.

{
  "event": "local_post.deleted",
  "timestamp": "2026-08-25T15:40:09Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "post_id": 88421,
    "post_item_id": 5512309,
    "post_type": "STANDARD",
    "post_external_id": "accounts/123/locations/456/localPosts/789"
  }
}

Review analytics

Scheduled review roll-ups, one event per location per period.

Both events share one data shape:

`data` field	Type	Description
`period`	string	Period start, `YYYY-MM-DD`.
`granularity`	string	`daily` or `weekly`.
`total_reviews`	integer	All-time review count for the location.
`new_reviews_in_period`	integer	Reviews received during this period.
`average_rating`	number	Average rating for this period, to 4 decimal places. `0.0` when there were no reviews.
`previous_average_rating`	number	Average rating for the preceding period. `0.0` when there is no preceding data.

A location with no activity in the period emits nothing, so a missing snapshot means "no reviews in that period", not a delivery failure.

review_analytics.daily_snapshot

Trigger: the daily roll-up job, once per location per day.

{
  "event": "review_analytics.daily_snapshot",
  "timestamp": "2026-08-25T02:00:00Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "period": "2026-08-24",
    "granularity": "daily",
    "total_reviews": 1240,
    "new_reviews_in_period": 3,
    "average_rating": 4.6667,
    "previous_average_rating": 5.0
  }
}

review_analytics.weekly_snapshot

Trigger: the weekly roll-up job, once per location per week. period is the first day of the week being summarized.

{
  "event": "review_analytics.weekly_snapshot",
  "timestamp": "2026-08-24T02:00:00Z",
  "account_id": 11073,
  "location_id": "279381",
  "data": {
    "period": "2026-08-17",
    "granularity": "weekly",
    "total_reviews": 1237,
    "new_reviews_in_period": 18,
    "average_rating": 4.6123,
    "previous_average_rating": 4.5901
  }
}

Events you may receive but should not build on

The platform emits other families — review campaigns, rankings, social posts and boosts, social connections, AI post ideas, and Google Business Profile ownership. They have no published REST surface in the Listings API, they are not documented here, and their shapes are not covered by any compatibility guarantee. Because there is one URL and no per-event subscription, your handler should ignore any event it does not recognize and still return 200.